musician and Anchoring 

Music has a profound effect on mood, and psychological researchers aren’t the only ones who understand this. 

Music can help guests:

• Feel welcomed. As guests enter a garden party, a string quartet or a Renaissance recorder ensemble can help set a relaxing, refined, and welcoming tone. The presence of live musicians conveys the message that guests are moving away from the ordinary, and the event is designed to delight and welcome them.

• Feel excited. For product launches and pop-ups, experiential marketing is the name of the game. Involve music in the experience for an added boost of good feelings and excitement. Think about persona profiles in your target audience and make notes about their musical tastes. Or, do you know people in your target audience personally? Ask if you can scroll their go-to playlists for different moods and activities. 

• Have fun. At your company-sponsored Family Swim Night at the local pool, a live band says: This isn’t just open swim, this is a party. Time for fu

Anchor role in your events;

An Anchor or a Presenter is a person responsible for introducing a programe or an event to a target audience. They work in entertainment programmes such as awards, music, dance and comedy shows, news, reality TV, crime stories, etc.